A Sizzling Hot Referral System

How would you like to...

1. Position yourself as "THE" go-to expert for your industry?

2. Get prospects to call, beg and cry out for your product or service?

3. Become a local superstar celebrity?

4. Get all the referrals you can handle?

If any of these things sound good to you then you'll love this referral system. It's based on the principle of "Education-Based Referral Marketing."

Have you ever heard the term, "People don't like to be sold, but they love to buy." The reason that people don't like to be sold is because they like to feel as though they made their own buying decision based on logical benefits rather than being "manipulated" into
making a decision.

That's why Education-Based Referral Marketing is so effective.

NOTE: This POST is pretty long, but it's worth every second of your time to read it!

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What is Education-Based Referral Marketing?
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Education-Based Referral Marketing is exactly what it says it is...it's a method of referral marketing that uses educational tools to help spread the word about your products or services.

When I use the term, "educational tools" I'm talking about information products such as audio CD's, DVD's, special reports, white papers, online videos, email
courses etc.

Once you have these tools developed, you simply ask your referral sources to give them away to their friends and business associates.

For instance, one of the ways that AOL exploded their membership is by having their referral partners give away free trial CD's. Every time I walked into the U.S. Post Office I saw a stack of AOL CD's being given away.

I also saw the AOL CD's in local computer stores, cell phone retail outlets, and even grocery chain stores. Millions of people were introduced to AOL through their CD giveaways at their referral source's place of business.

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Why Education-Based Referral Marketing Works Like Crazy!
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There are few other referral systems more powerful than a well executed Education-Based Referral Marketing program. Here's why...

1. Educating your prospect, allows you to introduce your products and services with the dignity and respect that you deserve.

2. Your educational message will attract the "right" prospects that you're looking for as opposed to selling-based messages that naturally repel people.

3. Because you're providing a valuable educational experience, people will naturally be attracted to you rather than you having to run after them.

4. Because your referral tool contains a valuable and useful educational message, your referral partners will feel proud to give it to their close friends and associates.

5. Referral tools like audio CD's and DVD's make it easy for your referral partners to spread the word for you because they are easy to distribute and they inherently have a value attached to them.

6. You easily track where you referrals came from by attaching unique ID codes to your referral tools.

7. Finally, and this is a huge benefit), instead of giving referral fees to your referral partners for a referral that turns into a successful sale, you can compensate referral partners for each referral tool that they give away.

In this way, your referral partner gets a direct reward for their immediate efforts, rather than hoping that their referral turns into a sale so that they can get their referral fee.

NOTE: You'll get 10 times more referrals by rewarding people for giving out your audio CD than waiting to reward someone for a referral that turns into a sale.

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What Is the Best Type of Education-Based Referral Tool
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You might be wondering, "Which is the best education-based referral tool? An audio CD, a DVD, a special report, a teleseminar, a webinar or an email course?"

The answer is, "It depends."

However, my favorite referral tool is an audio CD because is can easily be listened to in a car while driving to and from work and it allows people to hear your voice as if you were there, in the car, talking to them.

In addition, there is a high perceived value that people attach to audio CD's.

If you go to your local bookstore you'll find that audio books are more expensive than regular books, even though an audio CD is often cheaper to produce than a
book.

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How to Create Your Own Audio CD Referral Tool
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You might be thinking that it's too complex to create your own audio CD, but it's not. Here's a simple, step-by-step method to create your own highly effective audio program.

Step 1:
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Think about who your best prospects for your products and services are and then identify their top 3 problems.

For example, a restaurant owner might struggle with (1)high employee turnover, (2)employee training, and (3)getting customers to return.

Step 2:
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Create a 10 - 20 page report that (a)introduces who you are and why people should believe
you, (b)what the top 3 problems are, why they are so damaging, and how you solve them, and (c)make them an offer they can't refuse and let them know what the "next step" is to take advantage of your offer.

Step 3:
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Download the "Audacity Audio Editor" software from the internet. It's will cost you nothing. Just go to Google.com and type in "Audacity Audio Editor."

Step 4:
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Buy a computer microphone. You can get a cheap one at your local Radio Shack or computer store.

Step 5:
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Read your report into your microphone and record it using Audacity. (You can automatically put professional music on the beginning and end of the recording using www.FrontandBackMusic.com)

Step 6:
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Upload your audio file to www.Kunaki.com. Kunaki is a production and fulfillment company.

Kunaki will allow you to create a full color CD cover, print the CD and ship it for you. It will even take your orders for your CD using THEIR merchant account. (and it's extremely inexpensive!)

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How to Get People to Give Your Referral Tool Away
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It's not enough to create a great education-based referral tool. In fact, your referral tool is only as good as the amount of people that you can get to listen to it.

Your education-based referral tool is your automatic salesperson. It has the power to deliver your very best educational sales presentation each and every time it is played.

And the best part about it is, you don't even have to be there!

So the more people you get to listen to it, the more sales you can make.

With that in mind, here are some unique ideas to get your referral tool distributed to lots of people.

Idea #1
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Get your referral partners to give it away.

To do this you simply place your audio CD's in a CD holder that you can buy at www.displays2go.com.

Then you just go out and ask all the people that you do business with if you can display your CD's in their office or retail location.

This reminds me how AOL became so huge a few years back. You see, AOL created a start up CD that it used to introduce people to their internet service.

Everywhere you went, you saw the AOL CD being offered for free by referral partners.

The local post office. The local grocery store. The local print shop. Everywhere you went, there was an AOL CD offering a free trial.

Idea #2
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Ask your referral partners to display a link on their websites to the order page for your audio program .

Or you can pay complimentary websites to give away your audio CD on their websites.

Idea #3
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Ask your referral partners that ship products in boxes if you can insert your audio program into their packages as a ride-a-long.

This is similar to an "insert program." You can pay companies that sell complimentary products to insert your CD into their packages. Popular insert managers are www.Millard.com or www.StantonDirect.com

Idea #4
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Print a bunch of CD's and take them to your next networking meeting and give each person three CD's to give away to their friends.

Idea #5
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Hold a customer appreciation event and send attendees off with several CD's per person to give away to people (or simply send each customer a packet of 5 CDs to give away.)

Idea #7
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Pay the sponsors of meetings where your best prospects gather for each audio CD that they give away to their attendees.

Idea #8
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Offer your audio CD to others businesses as a bonus that they can give away to increase their own product offer.

For example, I have a friend who create a video titled, "How to Get $1 Million in Free Publicity." He allowed anyone to order that video at his cost from his duplicator in a minimum quantity of 20 units and then give them away as a bonus when someone purchased their product.

These are just a few ways to get your referral tool distributed to a wide audience using joint ventures and referral relationships.

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How to Implement a Fully Automated Education-Based Marketing Program
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How would you like to implement an Education-Based Marketing program that is fully automated and generates a flood of incoming calls from extremely highly qualified prospects that are ready to do business with you?

Here's how you do it...

Step 1:
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Sign up with www.PoweredByCards.com

Step 2:
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Make a "hit list" of your best prospects who you want to target for your product or service.

Create a group in PoweredByCards.com called "hit list" and upload your list of contacts into your hit list group.

Step 3:
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Create a few greeting cards that offer your audio CD to people through a website or phone number.

Here are a couple of great examples of cards that offer audio CDs that you can emulate...

Example # 1: CLICK HERE

Example # 2: CLICK HERE

Step 4:
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Create a campaign in PoweredByCards.com using the greeting cards you just developed.

Step 5:
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It's time to send your card to each of the people on your hit list. Simply attach your campaign to your hit list group and press the "send" button.

Step 6:
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Sit back and enjoy the phone calls that will start coming in from highly qualified prospects that are already 95% sold on your product or service.

It's as easy as that.

If you want to see a demo of the PoweredByCards.com system then visit http://www.SendOutCardsvideo.com and push the "Play" button.

If you have any questions about PoweredByCards, feel free to contact me.

P.S. This method might sound like a lot of work, but it's actually pretty simple to do and can bring you an IMMENSE amount of super high quality referrals.

Now go out and have a Successful Day!

Success is Something YOU Attract!

While browsing YouTube I came across this great video
containing some wonderful advice from Jim Rohn, the well-known motivational speaker.

Enjoy!



“Success is something you attract by becoming an attractive person”
-Jim Rohn

I'm DELETING, Deleting, deleting Links!

Time to clean house... I spent way too much time focusing on time wasters in the past. I had signed up for numerous money making schemes and affiliate programs. If you're a regular reader, I'm sure that you noticed all of the banners and buttons that had accumulated in my sidebar. I regret that I spent so much time applying for and adding those links a few months ago when I first started this blog.
I originally wanted this to be a place where you could find legitimate ways to earn a living from the comfort of your home. And that's exactly what I am going to continue doing. But I want this blog to contain nothing more than quality information that you can rely on. In the next few days you are going to notice many more banners disappearing. I am taking the time to log into each account, and if I haven't earned any money or gotten any referrals, that button will be gone! My focus will be entirely on educating you on things that are working for me.
So, I'm hoping to have this site cleaned up by the end of the week. No more clutter! No more waiting for this site to load because of all the data! This blog will undergo a total makeover... and I would love to hear from you to see what you think about the new look. So check back soon... Until then... I would like to leave you with some food for thought with one of my favorite new quotes:
"Appreciation wins over self-promotion every time!"

The One True Secret to Referral Success!

Your success in your business life will depend largely on your network of people that know you.

It was once asked of President Bush Sr. what single factor he could attribute to him becoming president of the United States.

His response was that he had taken note of every one he ever met and made it a point to stay in touch with them over the years.

If you want to predict a person's future income, just look at the size of their rolodex!

And To Take that One Step Further...

It's not about who you know, or who knows you, it's more about how WELL they know you!

So basically, your success boils down to two simple success factors...

Success Factor # 1 -> The number of people who know you.

Success Factor # 2 -> How well each person knows you.

The bottom line is if you have a large amount of people who know you, like you, and trust you, you'll always have all the business you can handle.

Here's the Secret Key to Having It All...

The key to putting these success factors into action lies right in your contact manager.

There's millions of dollars lying there in your contact manager and you probably don't even know it.

The secret to extracting that money and success from your rolodex and contact manager is to see it as a source for GIVING!

When you give, you'll always get.

Or as Zig Ziglar once said, "If you help enough people get what they want, you'll get everything you want."

Some Action Steps for Success.

Now that you understand the principles of success, I want to give you some very specific ACTION STEPS that you can immediately start using to attract success into your life.

Action Step # 1
Put one new quality person into your contact manager every day.

Make it a goal to meet one or two new quality people every single day and add them to your contact manager.

Action Step # 2
View your contact manager as an opportunity to give back.

Scan your contacts and ask yourself, "What can I do for someone today that will make the world a better place?" Look at your contact manager as a resource not just for
getting something, but for giving back.

Here are some suggestions for using your contact manager to give back to people.

Suggestion -> Give a referral to someone.

Suggestion -> Send a "thank you" card.

Suggestion -> Send a "thinking of you" card.

Suggestion -> Send a "I'd like to get to know you better" card.

Suggestion -> Send a compliment card.

Suggestion -> Make a phone call to "check in" with a person.

Suggestion -> Introduce a person in your network to another person in your network who you think ought to meet each other.

Suggestion -> Sponsor a networking luncheon with people in your contact manager. Send them an invitation card.

Suggestion -> Send an invitation to a person for an early "coffee meeting" to see how you can help that person.

The key is to add value to people in your contact manager without expecting anything in return.

Action Step # 3
Educate people about what you do.

Cold calling for new prospects is not necessary. You'll have access to all the resources and new
prospects you'll ever need simply using your contact manager.

Your objective is not to "sell" them, it's to get to know them better so that you can be a better resource for them.

Also, you want to "educate" them about what it is that you do and what a good referral looks like for you so when the time is right, they will be able to spot a good referral candidate for you.

Action Step # 4
Make notes in the notes section of each contact.

In your contact manager, you'll want to keep good notes about each person so that you can use that information to enhance your contact's lives.

Some of the notes that you'll want to write down are...

a. Important dates

b. Notes from past conversations.

c. Important people in their lives.

d. The date you met them.

e. What they like to do in their spare time.

Four Important Questions You Need to Ask Yourself...
IMPORTANT NOTE: If you want to improve the quality of the relationships with people in your network, and you don't know what to do, ask yourself these four important questions.

These questions will guide you as to what to specifically do to improve your relationship with them.

Here are the four questions...

Question # 1 - Do they know you?
Are there people in your contact manager that you've only met one time who probably don't know what you do? Have you explained what it is you do to them?

Question # 2 - Do they trust you?
Would they call you for advice or for ideas? Do they consider you a valuable resource? What have you provided to them that would prove to them your value?

Question # 3 - Do they consider you a friend?
Let's face it, people love to do business with friends. So as you go through your contact manager you should ask yourself, "What can I do to become better friends with that person?"

Question # 4 - Can they depend on you?
Do they know that you are rock solid and that you'll be there for them when they need your help?

The Big Mistake!
Too many people look at others as "people they need to sell" when they meet them, rather than NEW FRIENDS.

When you meet a person, your first inclination will be to see them as a sales opportunity. When you do that, you are basically treating them as an object.

Friends don't treat friends like objects!

Friends get to know each other. Friends build trust. Friends do things for each other. Friends have fun together.

If your friendship does turn into a "sale," then it should only be one small step in a lifelong
relationship with that person.

Summary: You Want to Focus on Five Things...
1. Adding people to your network every day.

2. Getting to know the people in your network.

3. Making sure people in your network know you and what you do.

4. Adding value to your network each day.

5. Viewing your network as an opportunity to give, rather than to get.

One Final Thought...
Harvey McKay, the author of the bestselling book, "Swim with the Sharks Without Being Eaten Alive" has said, "If I were being mugged and I had to make a choice of giving up my wallet or my rolodex file, I would rather lose my wallet. It would be scary, expensive, and a hassle to lose my wallet. But losing my rolodex would be devastating. I can replace all my credit cards and I can live without a few dollars, but the information and contacts I've gathered over the years is irreplaceable."

A Simple Tool for Putting This Strategy Into Action...
Creating relationships is all about touching people's lives in a meaningful way - - on a consistent basis.

I've never seen a tool that does this better, faster, cheaper and easier than SendOutCards

SendOutCards allows you to...

1. Automate your relationship building efforts.

2. Keeps track of birthdays and special occasions.

3. Act on your promptings to make someone feel special.

4. Create memorable cards that touch people's hearts.

5. Stay in touch for pennies a day!

Want to see how it works?

To take a tour of the system, just go to...

http://www.soclink.com/poweredbycards

After visiting the site, if you have questions, feel
free to contact me!

I hope you have a successful day!